July 2018 in South Africa Rewarding customer loyalty with Pattern Matched Technologies through mobile top-ups
(PMT), a South African based award winning leading Fintech company and specialised technical enabler develops innovative solutions that provide their clients and end users access to mobile enablement, digitalisation and financial services. This is achieved through delivering excellence beyond expectations without exception. Their experience spans over 13 years, while having innovated various services and products with many now prevalent in the market.
Through working with mobile network operators across Africa, , in partnership with Pattern Matched Technologies™, facilitates multidimensional loyalty schemes for their customers, utilising mobile top-ups as an effective incentive marketing tool.
Pattern Matched Technologies™ has leveraged upon TransferTo’s extensive network, which comprises of . Together, TransferTo enables PMT’s customers to reward end users for completing a particular action. In this instance, top-ups have been used as powerful loyalty mechanism for a multinational entertainment service provider via PMT and TransferTo. Pattern Matched Technologies™ provided a unique and bespoke loyalty campaign engine moulded upon selected customer behavioural patterns and demand to provide:
- Bespoke loyalty campaign guidelines implemented to match the corporate customer's end consumer behaviour;
- Last mile edge integration with B2B utility service providers, such as TransferTo’s leading mobile top-up platform, as one of the loyalty fulfilment points;
- A unique treasury function and hierarchical distribution model implemented based upon the campaign budget and requirement;
- Real-time end-to-end 24/7 support.
Solutions implemented are focused around the customer and not the incentive itself allowing for the campaigns to evolve and include other loyalty fulfilment options within the customer journey.
"The partnership between Pattern Matched Technologies™ and TransferTo is built upon the strength and expertise of both companies and definitely has proven to be a winning recipe", says Henning Viljoen, Managing Director of PMT.